Advanta Direct provides accessible, cost-effective financial advice for clients whose needs are more straightforward today, who need expert guidance, personal support and clear future planning.
Designed for emerging investors and clients with growing savings, pensions or investments. Advanta Direct gives you a simpler way to start investing, organise your finances and build confidence in the decisions ahead.
Our service is digital-first, but never impersonal. You can access advice online or by phone, supported by a dedicated team who understand your circumstances, and can guide you as your needs evolve.
For clients whose financial lives become more complex over time, Advanta Direct also provides a clear pathway into Advanta Wealth, ensuring you can access deeper planning support when the time is right.
Advanta Direct is designed to make financial advice simpler to access, easier to understand and clearer to manage.
Here’s what to expect:
You’ll have access to our encrypted Personal Finance Portal, giving you a secure, convenient way to manage information, stay connected and view your finances in one place. The portal also supports a more efficient and sustainable approach to financial advice.
You’ll be supported by a team who understand your needs and circumstances, with access to experienced advisers online and by phone. You’ll also benefit from yearly adviser check-ins, helping ensure your arrangements remain appropriate as your life changes.
Advanta Direct gives you what you need, without adding complexity you do not require.
You’ll have access to high-quality financial advice at a fixed cost, with the option to add further services when they are needed. This means you are not paying for a broader wealth management service before it becomes relevant to your circumstances.
For investment solutions, Advanta Direct provides streamlined, restricted advice, using a curated panel of investment portfolios tailored to client needs. In other areas, the service remains independent, reviewing a sufficient range of options to provide advice suited to you.
Clear costs are part of clear advice.
Advanta Direct offers a fixed-cost alternative to traditional percentage-based fees, giving you greater certainty over what you are paying for and why. Additional services can be accessed when required, so the support you receive can grow with your needs rather than being built around unnecessary complexity from the outset.
We confirm anticipated costs before implementation begins, so you understand what you are paying and why, helping you make decisions with confidence and understand the value of the advice you receive.
Through the digital portal, you can also manage your account more easily, helping keep your financial information organised and accessible.
Financial advice should not only be available once life becomes complex.
Many people need guidance earlier: when they start investing, build savings, organise pensions, plan for a family, buy property, protect income, or simply want to make better long-term decisions.
Advanta Direct is designed for that stage. It provides structured advice, clear costs and a practical digital experience, while keeping people at the centre of the relationship.
You get the reassurance of expert support without the weight of a full traditional wealth management service before you need it. As your circumstances change, your advice can change with you.
Your financial life may be straightforward today, but it may not stay that way.
As your assets grow, your family circumstances change, or your planning needs become more complex, Advanta Direct gives you a clear route into Advanta Wealth.
We will continue to review your wider financial position, explain the scope and limitations of Advanta Direct, and help you understand when a broader wealth planning relationship may be more appropriate.
That means you can begin with accessible, streamlined advice, while knowing there is a more comprehensive planning service available within the Advanta Group when you need it.
Advanta Direct is digital-first, but the relationship remains personal.
You will be supported by people who understand your circumstances and can help you invest, organise and optimise your finances with clarity and care.
If you have a question about Advanta Direct, you’ll find the answer here.
Your home is at risk if you do not keep up the repayments on your mortgage. Investments can go down as well as up; investment values can change and are not guaranteed. The content of this website does not constitute advice.
Advanta Direct is designed for clients with more straightforward financial needs, including emerging investors and those with a growing level of assets under management who want accessible, cost-effective advice.
Advanta Direct is digital-first, but not digital-only. You can access the Personal Finance Portal and communicate online, while also having support from experienced advisers by phone.
You will have access to a dedicated team and experienced advisers who understand your circumstances. The service also includes yearly adviser check-ins.
Advanta Direct is built around fixed-cost advice, with additional services available when required. This helps keep the costs transparent and proportionate to your needs.
For investment solutions, Advanta Direct focuses on a curated panel of investment portfolios. This means advice is restricted in that area. In other areas, Advanta Direct remains independent and reviews a sufficient range of options to provide advice tailored to your needs.
If your circumstances become more complex, Advanta Direct provides a clear pathway into Advanta Wealth, where you can access broader financial planning support across more advanced needs.
Yes. The Personal Finance Portal gives you secure access to view and manage your finances online, including fund information and portfolio details.
Tell us what matters now, and we’ll help you think clearly about what comes next.
